Better Than a Loot Crate

You know what could be neat? If video-game corps married charity to their achievement system. Say, if you climb all the vistas in Guild Wars 2, the company buys x number of square feet in a rainforest. Or if you beat the grand-moff terrorist base in War Game Gazilion, the company sends x number of bucks to refugee relief. Wouldn’t this be cool? The game companies would get good press; they’d increase sales and subscribers; they’d get to control how and when they gave. They could even increase the price of their games a bit, if they felt they had to. I’d pay a little more to stick it to some real baddies.

(Originally posted November 24, 2013)

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