Today NBC reported how a religious kind of Netflix–known as Pure Flix–is on the rise among Trumpers. This is a “wholesome” programming alternative that produces–or at least distributes–everything from Bible-story specials to mainstream cinema releases such as The Case for Christ. Pure Flix isn’t new; it’s a decade old, but over the past few years, it’s swelled its subscribers to 125,000 folks. I have no problem with a network that seeks to provide PG-level programming as an alternative to the HBOs of the world. That sort of channel can even provide a service. But all this so-called wholesomeness becomes far less so when Pure Flix distributes films that claim how intellectualism is synonymous with atheism (as in 2014’s God’s Not Dead), or that Trump is another Lincoln (as in D’Souza’s current Death of a Nation). That sort of shlock heads into FOX territory–which is to say it becomes propaganda.
One could argue, of course, that much of Pure Flix’s programming does not intend to function as news. (D’Souza claims to produce nonfiction, but I’m not sure about God’s Not Dead.) And yet by my lights, the demographic most likely to embrace Pure Flix is the white evangelical. And the white evangelical gives Trump a 75 percent approval rating. And when it comes to Trumpers, the difference between fact and story is both muddy and increasingly negligible. Come to think of it, they are the people of the alternative fact. Or at the very least, they are the ones who dismiss the mainstream media’s critically-vetted facts. All of this is to say that the Pure Flix audience is particularly receptive to the self-serving story (as their FOX allegiance suggests). And this means that the Pure Flix propaganda can become just as influential as FOX itself. In fact, we could make the case that Pure Flix could become even more insidious than FOX, insofar as it presents itself as (particularly!) harmless entertainment while it reinforces the (particularly!) harmful idea that, say, religion (and other disciplines) should not be skeptical.
And that rejection of skepticism has been the point for a very, very long time. “Reject what they tell you,” says the despot. “Listen to me.” With facts increasingly suspect, narrative is nearly all that’s left*. So the narrative programming arrives, with conservative politicians (such as Carson and Cruz) attending its movie premiers and with its production budgets sometimes turning 30-1 profits (excluding marketing expenses). Whether it means to or not, the Pure Flix movement provides the next step in people control. It is the best ratification of that most hateful claim about how religion is the opiate of the masses.
If there’s any good news here, it’s that the Pure Flix propaganda provides the rest of us an opportunity. And it goes like this: If Pure Flix’s audience has truly shed the facts, this audience’s subscription to a “wholesome” entertainment channel suggests that the audience is still receptive to narrative. And narrative affords artists a very large opening. We storytellers–we novelists, filmmakers, painters, and photographers–we too operate through chronicle. We startle, we captivate, we give all the feels–and if we’re good enough, we also move. That is, we use empathy to transport our audience from one stance to another.
Right now, we have to tell our stories to those who cling almost exclusively to narrative. We must. And we have to tell them in such ways that are not egregious with the f-bombs, or gratuitous with the sex and the violence. Do we have to keep them PG? No. The truth is seldom PG. But the truth isn’t salacious either. It has so much power that it doesn’t have to be.
If you are an artist, your job is to fight the Trumper propaganda with your work. Your job is to be accurate, efficient, clear, and authentic. And then your job is to publish your work. Put it on shelves, and in galleries, and in blogs, or even on Facebook. Put it out there in such a way that it says what you mean, and not just what’s catchy. Say what’s true. You are one of our last bastions of truth. And in that way you are vital to the cause.
Listen. We are past the point where we can fight for the Trumpers’ minds. We lost that war. Now the battleground is the soul.
* The other remainder is encounter–the homophobe, say, who re-examines his stance after his son comes out of the closet. Narrative artifice strives for the realness of encounter.